The story is based on protagonist Vedika who has the phobia of the traditional auspicious symbol of the sindoor. The serial deals with her marriage to a sane man Dhruv who is reeling under the sorrow of losing the love of his life - Vedika. On the other hand, Vedika has to prove to the family that she is in fact alive. In times of distress, Aarti pledges her support to Dhruv, and solemnises their relationship through a wedlock.
In a bid to end her miseries, Niharika attempts suicide, but is saved by Rudra (Virendraâ€™s illegitimate son) who also nurses her back to good health. A relationship blossoms between them. Together they vow to take revenge against Virendra Raizada. With the help of Titli Mami and her husband Rajan, the twosome return to the Raizada household, to avenge their miseries.
What follows is an ensuing battle to protect the sanctity of the vibrant red that dons the forehead of the married woman.